TrueNorth hockey player looking across the ice

About
TrueNorth

TrueNorth Hockey Group exists to give hockey players the direction, resources, and support they need to become the best version of themself on and off the ice.

Mountain lake representing direction and purpose

Our Mission

More Than Training.
Present and Intentional.

We believe every player deserves more than just training. They deserve a clear path, consistent guidance, and a team of people genuinely invested in their growth. TrueNorth helps athletes develop not only their game, but their identity. Who they are, what they stand for, and the standard they choose to live by.

TrueNorth brings skating, strength, mindset, and mentorship together under one complete development system. Through expert coaching, personalized guidance, and consistent accountability, we help athletes become more intentional in how they train, think, prepare, and lead.

Alexander Krause

Alexander Krause

Founder, TrueNorth Hockey Group

Our Philosophy

Know Where You Stand.
The Highest Possible Standard.

Young athletes work incredibly hard, but hard work without direction can leave them wondering whether they're actually on the right track. We believe players deserve honest, informed feedback from people who understand the path ahead: What they're doing well, where they need to improve, and what the next level demands.

TrueNorth surrounds athletes with coaches and mentors who provide perspective, accountability, and guidance while challenging them to take ownership of their development. The goal is to help each athlete understand who they are, who they want to become, and continually pursue the highest possible standard.

Our Approach

The Four Pillars of TrueNorth

Skate

Skating
Development

Build elite skating skills and on-ice confidence.

Train

Strength &
Conditioning

Develop the athleticism and durability to perform.

Perform

Mindset &
Performance

Train the mental side of the game to compete at your best.

Navigate

Mentorship &
Guidance

Learn from those who’ve been there and can help you grow.

Find You're TrueNorth

Know where you stand. Know where you're going. Know what it takes to get there.